When online travel agency sites came into being, they all but replaced the conventional land based travel agency. Several reasons could be attributed to their widespread acceptance. The primary one naturally being the commission factor, prerogative of travel agencies world over. Another likely reason could be the convenience aspect. Flight Booking is so incredibly simple through sites like makemytrip.com, that just about anyone with basic familiarity of the Internet can book tickets online. Airline companies tend to specialize. They zero in on niche areas and eventually gain a stronghold over them.
Case in point would be Air India Express. A subsidiary of Air India, it is based in Mumbai and operates between India and the Middle East or South East Asia only. Another classic example would be Spicejet. Headquartered in Delhi, its territory is South Asia and Central Asia. Both airlines are low-cost, that is their ticket prices are lower than others and they may charge for food and other benefits, but both are superbly efficient and have a loyal clientele backing them. Additionally, both airlines tickets can be purchased through makemytrip.com. So if any country within South Asia or South East Asia is your chosen holiday destination, you know where to get the tickets from!
